The consumer of today isn’t interested in the product — they’re interested in the process of making the product. As public interest in sustainability rises, the need for more natural and environmentally-friendly emulsifiers and ingredients for personal care products is growing in tandem.
The benefits of “green” beauty products extend beyond trends — multiple studies show the toxicity of conventional cosmetics and the benefits of natural cosmetics. Here are some stats…
The global cosmetics industry showed an annual growth rate of 5%. The green cosmetics market showed an annual growth rate of 15%.
In the cosmetics industry, “green” and “sustainable” cosmetics are defined as cosmetic products using natural ingredients produced from renewable raw materials. Conventionally, companies use petrochemical ingredients derived from petrol, a non-renewable and economically volatile resource.
From sourcing local ingredients to minimising packaging, eco-conscious beauty companies, like Wudbox are going full steam ahead with their efforts towards sustainability. This is awesome if you too are committed to an earth-friendly existence.
And for the consumer, the benefits of sustainable cosmetics easily outweigh extra costs or research. Three major draws of eco-friendly personal care products are:
Environmental Responsibility
Today’s consumers have a growing global consciousness and they care about social and environmental responsibility. One of the main benefits of sustainable products is their kinder environmental impact.
All of us know about dangerous carbon outputs or vast plastic floats in the ocean. Many petrochemicals in conventional cosmetics are pollutants and degrade the environment as well as our bodies.
Increased Effectiveness
Body and personal care products made from natural ingredients are less likely to cause skin irritation or allergic reactions. Without synthetic, toxic chemicals or artificial colours, sustainable products rely on the healing properties found naturally in plants and animals — the ingredients Mother Nature has been bestowing on us for centuries.
Long Term Health
While conventional personal care products may deliver short-term results, the long-term effects can be highly toxic to humans and the environment. Years of synthetic cosmetics use has been traced to headaches, eye damage, acne, hormonal imbalance and premature aging.
Phthalates, which are a common ingredient in cosmetics, have even been linked to Cancer and Type II Diabetes. By choosing sustainable cosmetics, a consumer forgoes the stress and uncertainty of toxic, synthetic products and invests in their long-term health and beauty.
While overhauling every step of your personal care routine and all the products in your bathroom stash might be overwhelming, there are small, simple changes you can make to have a more green approach to grooming and skincare. Here are some shopping tips and product swaps to get you started.
Shop Mindfully
Support local, eco-friendly shops but also make earth-conscious choices when you shop at big chains and convenience stores as well. Look for 100% recycled packaging, especially when reaching for something bottled in plastic.
Try to prioritize products with certified sustainably-sourced ingredients. And consider leaning towards brands that partner with organizations making positive impacts on the environment.
Use the Bar
Switching to shampoo and conditioner bars is an extremely simple, impactful way to reduce your carbon footprint. By ditching plastic bottles, you avoid the manufacturing process of those containers, as well as the aftermath.
Shampoo and conditioner bars in addition to performing at the level of top salon brands, last virtually forever—which means purchasing less, wasting less, and spending less.
Skip Single Use Skincare
Makeup removing wipes and disposable cotton rounds may seem essential to a glow-inducing routine. But they typically contain materials that are not biodegradable, meaning they will end up in landfills for a very, very long time. And since these items are used daily by people everywhere, it creates a substantial amount of waste. The good news? There are tons of reusable options that deliver even better results.
Sustainable and environment friendly personal care is here to stay and people all over are adopting it. Have you started yet? Get started now by clicking here.
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